The 5 Worst Mistakes Companies Make When Using Async Video – And How to Fix Them

What leaders get wrong about remote communication

Think recording and sharing a video update is enough? Think again.

Even if you spend hours crafting the message, your video will likely miss the mark. Some team members will watch just part of it. Others won’t open it at all, and many will only skim through, missing crucial details.

Async videos have become a convenient way to keep ‘everyone’ informed in a hybrid workplace. However, many leaders are using it with the wrong mindset. They treat videos like one-way announcements instead of creating a real conversation.

When you use videos like glorified emails – record, send, and move on – you’re missing the point. Async video, done right, improves alignment, feedback, and decision-making.

Here are the five most critical mistakes organizations make with video communication – and how to prevent them.

1. Treating Async Videos as a One-Off

The Problem:

Leaders record a single video message and expect it to carry the full weight of strategic communication.

This approach dramatically overestimates th…