A company purpose that costs you nothing is not worth having

Your culture should be more than words

Your culture should be more than words

Pic by @jordanmadrid / Unsplash

One of the most common misconceptions about purpose is that it’s something squishy and weak, that it’s only for lighthearted organizations. This couldn’t be further from the trust.

Being a purpose-driven organization is not about having a feel-good culture, but about solving complex problems. People want to be challenged. They want to be part of something bigger than themselves.

Having a clear purpose comes at a price, however. Strategy is, after all, the art of sacrifice. And these words reign true even when it comes to your company culture. What you say “no” to is just as important as what you say “yes” to.

Purpose is much more than words; culture is created through action. It is the courageous organizations that put their money where their mouth is.

Culture is the behavior you reward and punish

Purpose is the heart of a company; it inspires, energizes, and gives life to the organization.

Purposeful companies succeed at …