Demystify Culture

Demystify Culture

Share this post

Demystify Culture
Demystify Culture
This Mindset Will Make You More Creative and Innovative
Copy link
Facebook
Email
Notes
More

This Mindset Will Make You More Creative and Innovative

The power of 'Yes, And'

Gustavo Razzetti's avatar
Gustavo Razzetti
May 02, 2018
∙ Paid

Share this post

Demystify Culture
Demystify Culture
This Mindset Will Make You More Creative and Innovative
Copy link
Facebook
Email
Notes
More
Share

The power of ‘Yes, And’

Your birthday is coming up soon.

You want to make it the most memorable ever. So, you call your friends for help. The brightest minds get together to plan your party.

Everyone is excited. Some throw obvious ideas, others go with wilder ones. The brainstorm feels promising though it has just started.

However, after a few minutes, the energy hits rock bottom. Your friends feel stuck. Most are checking their phones; they are not looking for ideas — they are just escaping boredom.

So, what happened?

Too many no’s kill creativity.

Your idea is not as good as mine. There’s no time. That idea is not cool. There’s no budget for that.

That’s precisely what happens to most teams at work. They start brainstorming like if they were planning a party — everyone is excited and full of energy. But, all of a sudden, the party turns into an event no one wants to attend.

Creativity requires a ‘yes, and’ mindset.

Why teams plan boring parties

“All of us is better than one of us.” — Improv mo…

Keep reading with a 7-day free trial

Subscribe to Demystify Culture to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Gustavo Razzetti
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More