How To Turn Frustration Into Change

Feeling frustrated can help you get unstucked

What happened to me is a journey. I don’t know when I started feeling frustrated about advertising and marketing. I had been working in different roles, in different organizations, across several countries very successfully. But all of a sudden, in spite of my relentless changing spirit, I went through a period of being stuck because I felt frustrated.

My own definition of frustration: the gap between our expectations and our reality. The bigger the gap, the bigger our frustration. To minimize it, we can choose to either simply lower our expectations or to change our reality. Here’s my journey on how to use frustration, and get unstuck, by turning it into change.

Reigniting Passion: My First Visit to the d.school

After attending a couple of conferences at the Cannes Festival back in 2013, something clicked. Advertising was stuck. We were solving the wrong problem. We had lost touch with people. We needed to go back to putting them at the center of what we do (worry more about the outcome…