Demystify Culture

Demystify Culture

How to Fight The Enemies of Innovation

An exercise to identify, understand and defeat those who want to stop change

Gustavo Razzetti's avatar
Gustavo Razzetti
Feb 18, 2017
∙ Paid

An exercise to identify, understand and defeat those who want to stop change

The Ruler, one of the Eight Enemies of Innovation

“A wise man gets more use from his enemies than a fool from his friend” — Baltasar Gracian

If you reading this it’s because you want to know more about the Eight Enemies of Innovation. My previous piece was meant to help you understand the most common archetypes. This post focuses on how to fight those enemies.

Before you get started, a quick caveat. This is an exercise that works better done by a group. When we run the “Fight the Enemies of Innovation” workshop, teams can go deeper into the subject thanks to the experienced coaches. This self-managed version will get you started.

The exercise is pretty straightforward. Take the time you need. Use post-its to capture notes from each phase. Keep them in front of you as you progress from one step to the next.

1. Identify Your Enemy

  • List the three people in your personal and professional life that are getting in your wa…

User's avatar

Continue reading this post for free, courtesy of Gustavo Razzetti.

Or purchase a paid subscription.
© 2026 Gustavo Razzetti · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture