How To Humanize Google Maps

5 ideas to make Google Maps more human

I still remember the first time I used Google Maps. I had just moved to New York and the iPhone didn’t exist yet. For a guy like me, who was struggling with East-West cardinal directions, it was the best thing that could have ever happened.

Fast forward to today. I’ve experienced many Google Maps iterations, yet I believe that it falls short from its true potential. It still feels like a tool, an improved GPS. As a practitioner of Human-Centered Design, I can’t help but wonder how might GM provide a more human experience.

Five Human Thought Starters

1. Punctuality: Google Maps has helped me become more punctual. Yet, talking to others, I noticed we all have the same problem. As opposed to a car GPS, you check GM before you get in the car (for example, when having breakfast). Calculating travel time from one direction to the other is not enough. GM could take into account that “extra” time, either by calculating it or by pushing us into action so we can always make it on time.

2. Parking: Findin…