Your Team Is Afraid of Feedback? Think Again.

The discomfort never goes away – it's the price of growth

Stocksy/Julia Potato

Ever held back crucial feedback because you thought your colleague wasn't ready to hear it? Or convinced yourself you were being kind by staying quiet?

Here's a reality check: 87% of employees actively want more feedback, yet only a third actually get it.

Neuroscience research shatters common assumptions about feedback: People consistently rate their desire to receive feedback significantly higher than others think. This gap widens significantly for challenging situations — precisely when feedback matters most.

What if I told you that the very thing making feedback difficult is the secret to turning it into a powerful growth engine?

The Feedback Paradox: What We Fear Is What We Crave

You know that knot in your stomach when someone says, "Can I give you some feedback?" Research shows your physiological response mirrors that of facing a physical threat. Your heart rate jumps, and your palms might sweat — the classic fight-or-flight response.

Here's where it gets interestin…