How to Embed Core Values in Your Organization

The playbook from designing, modeling, rewarding, and living organizational core values

Rebecca Peloquin/ Stocksy

Defining core values is often celebrated in organizations, seen as a significant step toward improving workplace culture. However, the true challenge is not in defining but in embedding these values into the very fabric of the organization.

Despite their best intentions, companies struggle to practice what they preach, leading to skepticism rather than trust. If leaders are not committed to their values, it's better not to have any. In other words, put the money where your mouth is.

Recently, participants in our Build a Fearless Culture program asked me for a step-by-step guide – and best practices – to embed values across organizations. In response to that request, and available also to you, here’s the same playbook I use with my clients.

I'll explore the 5 D's of culture evolution – Design, Define, Demonstrate, Demand, and Develop – and provide actionable steps and inspiring examples of how to embody your company values across each phase. Let's dive into it.