Storytelling: The Secret Weapon for a Successful Culture Change
5 storytelling techniques – and how to apply them
Visionary leaders are great storytellers. They don’t just dream of a better future – they help people see and connect with their vision.
Storytelling works because it mimics how we receive and process information. Stories help us emotionally connect with an idea.
Research by psychologist Jerome Bruner suggests we are 22 times more likely to remember a fact when it’s wrapped in a story. Why? Because stories connect the dots. They help us absorb facts, make connections, and gain new meaning.
Connecting with employees is more critical than ever. A Gartner study revealed that people's willingness to support change has declined from 74% to just 43% over six years.
Transforming your culture requires a new narrative. Here are five key storytelling techniques – and how to apply them.
1. Turn Employees into Protagonists
Most CEOs make the change story about themselves, omitting the “what’s in it for me?” piece.
When Hubert Joly became CEO of Best Buy in 2012, th…
Keep reading with a 7-day free trial
Subscribe to Demystify Culture to keep reading this post and get 7 days of free access to the full post archives.