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The Enemies of Innovation
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The Enemies of Innovation

And how to turn them into allies

Gustavo Razzetti's avatar
Gustavo Razzetti
May 18, 2025
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Demystify Culture
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The Enemies of Innovation
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No AI was killed for the creation of these images– Credit: Juan Carlos Montes for my book Stretch for Change

Tuesday morning, 9:17 AM. Your team's groundbreaking talent development platform – six months of work – just died in a conference room. Not from budget cuts or technical flaws, but from a single raised eyebrow and dismissive feedback from one leader. You’ve just run into an Enemy of Innovation, and they cost your organization millions.

According to McKinsey, 70% of transformation initiatives fail. The primary culprits aren’t the usual suspects but subtle saboteurs.

I call them the Enemies of Innovation.

They operate at every level, disguised as friendly stakeholders, analytical strategists, or protective team leaders. They don't carry weapons, but their impact is lethal.

The Framework: Eight Archetypes of Resistance

"If you know the enemy and know yourself, you need not fear the result of a hundred battles." – Sun Tzu, The Art of War

Understanding what drives resistance to innovation …

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