The Vague Gap Between Innovation And Empty Promises

Reflections on Gap CEO’s letter to a curious girl

Reflections on Gap CEO’s letter to a curious girl

Don’t Confuse a PR Stunt with Real Innovation -Pic by Jerry Kiesewetter

I was intrigued by this inc. magazine article: “The CEO of Gap Took a 5-Year-Old’s Complaint from Idea to Major Change in Just 2 Weeks”.

I was so naif to assume that the “reaction” meant the launch of a new line of kids products. One that was more aligned with this 5-year-old girl’s taste preferences. Alice Jacobs, that’s her name, prefers dinosaurs or superheroes t-shirts rather than being dressed in pink or princess-like clothes.

Unfortunately, after reading the piece, I realized how deceiving the headline was. Gap CEO’s response was just that: a nice letter.

So, where’s the major change?

Don’t Confuse a PR Stunt with Real Innovation

“Can you make some cool girls’ shirts please?” — Alice Jacobs

After Alice’s letter spread across the globe, it was a hard PR opportunity to ignore. Don’t get me wrong. Gap CEO made the right move by personally responding to a kid’s letter re…