Demystify Culture

Demystify Culture

The Way of The Changemaker

Find your path; let it unfold itself.

Gustavo Razzetti's avatar
Gustavo Razzetti
Jan 15, 2020
∙ Paid
Pic by @remiyuan/ Unsplash

The path unfolds itself.

The way of the changemaker is the most rewarding yet challenging path you can choose. The future looks bright ahead but the journey is messy and lonely.

“A change agent is a person who cannot help but to improve things. It’s like an addiction or a habit.” — Henrik Kniberg

I’ve always enjoyed the thrill of uphill battles — both as a former CEO and now as a change coach. That’s why I find it intriguing when I hear change agents complaining about how hard their job is. Especially, because that’s becoming a growing trend.

That you are in charge of driving change doesn’t give you any special privilege. It doesn’t guarantee your success either. Being a change agent is something you earn, not a title that is given by someone else.

Those who expect change to be a smooth ride are definitely in the wrong role. Comparing your reality how things should be or how things were in other organizations is pointless. The first step to becoming a successful c…

User's avatar

Continue reading this post for free, courtesy of Gustavo Razzetti.

Or purchase a paid subscription.
© 2026 Gustavo Razzetti · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture