Why This Is The Time for Business Leaders to Take A Stand

Five transparency lessons in the wake of Charlottesville

Five transparency lessons in the wake of Charlottesville

True leaders remind us that we are better than this. Pic by Jerry Kiesewetter

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“In this maelstrom, the most clarifying voice has been the voice of business.” — Darren Walker, the president of the Ford Foundation and a board member at PepsiCo

Crises are not just unfortunate events but turning points.

What happened at Charlottesville was ugly. But the aftermath was the real crisis. One that put top leaders to test. Donald Trump failed to offer moral leadership.

Crises exist to test what leaders are made of. Fortunately, many stood up with courage.

Politics, moral, ethics, race and religion among others were tabu topics.

“When I went to business school, you didn’t see anything like this,” said Marc Benioff, the founder of Salesforce. “Nobody talked about taking a stand or adopting a cause.” As quoted in The New York Times.

People want to do business with companies that walk their talk. …