Demystify Culture

Demystify Culture

Why 50 Is The New Age for Launching a Startup

A different kind of startups: a lifetime in preparation

Gustavo Razzetti's avatar
Gustavo Razzetti
Apr 12, 2017
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Pic by Jon Tyson

A different kind of startups: a lifetime in preparation

“If I don’t do it now, then when?”

My friends seem worried that I quit my job to start my own business. “Are you crazy?” — they asked — “Why leave the security and comfort of a well-paid senior role at one of the largest marketing firms in Chicago?”

“Why not?”

Don’t wait for the right moment to show up. Create the right moment instead. That has always been my life’s motto.

But I have other reason too. I just turned fifty. If I don’t do it now, then when?

Why Fifty Is the New Black

Nobel physics laureates have made their discoveries, at age 50 (on average) according to this study. It also shows that the peak of their creativity is getting higher every year.

I’m not, by any means, trying to surf the Nobel laureates wave. I simply want to make a point: let’s challenge the entrepreneur stereotype.

Normally, we associate entrepreneurship with youth. That’s because we are more familiar with one side of the creativity spectrum: c…

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