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How We Got Our Team to Adopt Slack
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How We Got Our Team to Adopt Slack

Lessons on Driving Adoption (of Slack Or Anything New)

Gustavo Razzetti's avatar
Gustavo Razzetti
Sep 30, 2016
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How We Got Our Team to Adopt Slack
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Lessons on Driving Adoption (of Slack Or Anything New)

“SIX” by Brian Atchley. The original acrylic on canvas is currently showcased at LAPIZ’s 27ft.gallery, a space to promote upcoming artists like Brian. If you’re in Chicago, come see the work of this incredible autodidact painter or: www.27ft.gallery

I always wonder why one of the most exciting experiences can also be so painful. Driving adoption, that is, of new behaviors or tools is a mysterious thing. Human beings have a fascination with change: they feel both attracted to it and threatened. And when it’s you who’s promoting a new behavior, chances are you’ll become the threat.

Why one of the most exciting experiences can also be so painful?

SLACK is a perfect example. I purposefully avoided bragging about early adoption two years or so ago. Having experimenting with Slack for a long time and gone through full deployment across our organization, I want to share our learnings. On how we created Slack adoption and how to drive adoptio…

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