Lessons on Driving Adoption (of Slack Or Anything New)

I always wonder why one of the most exciting experiences can also be so painful. Driving adoption, that is, of new behaviors or tools is a mysterious thing. Human beings have a fascination with change: they feel both attracted to it and threatened. And when it’s you who’s promoting a new behavior, chances are you’ll become the threat.
Why one of the most exciting experiences can also be so painful?
SLACK is a perfect example. I purposefully avoided bragging about early adoption two years or so ago. Having experimenting with Slack for a long time and gone through full deployment across our organization, I want to share our learnings. On how we created Slack adoption and how to drive adoptio…
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