Demystify Culture

Demystify Culture

Why the Best Decisions Are Never Perfect

The shift from ‘right’ to ‘safe-to-try’ decisions

Gustavo Razzetti's avatar
Gustavo Razzetti
Feb 08, 2018
∙ Paid

Shift from ‘right’ to ‘safe-to-try’ decisions.

Where the wind is blowing next we don’t know. - Pic by Nicole Wilcox

“In business, if you realize you’ve made a bad decision, you change it.”

— Richard Branson

Making decisions is like freedom. Everybody wants it, but they don’t know what to do once they get it.

In most organizations, making decision equals having power. And that’s why people want to make the call. However, when they are tasked to make a decision, most people freeze and do nothing. They mimic their bosses’ behaviors.

Making decisions requires courage, not power.

You don’t need a title or someone else’s support to make things happen. You need clarity to make the call. And the courage to pull the trigger when the rest are afraid of failing.

However, when coaching teams, I usually observe how fear takes over excitement. Those who wish they could make the call, don’t want to be exposed.

Why Managers Fail to Make Decisions

“You can’t make decisions based on fear and the possibility of w…

User's avatar

Continue reading this post for free, courtesy of Gustavo Razzetti.

Or purchase a paid subscription.
© 2026 Gustavo Razzetti · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture