Why You Should Stop Trying to Be Like Google

Or chasing shiny objects for that same reason

Or chasing shiny objects for that same reason

Pic by Kalle K Artwork by Moira Dillon

This inc. magazine post set my “fight or flight” reaction in motion.

There’s nothing wrong with the post itself. It offers free access to various hiring tools from Google.

What is wrong, is the underlined message: stimulating our fascination for “shiny objects”.

The headline presented a one in a lifetime opportunity. To access Google’s hiring secret sauce. For Free.

Everyone cheered and got excited, even before reading the post. We have a fascination for “shiny objects”. Scientists say that’s caused by our inbuilt desire for water.

We are so thirsty for shortcuts -especially those coming from Netflix, Zappos or Google- that we don’t perform any due diligence.

Are you looking for a quick solution to fix your organizational culture?

Beware of “shiny objects”: their real impact is more distant than it seems.

What Worked for Google, Won’t Work for You

Don’t get me wrong. Outside inspiration is good. But mimicking wh…