Your Shot of Fearless Culture #344: A Culture of Belonging

Where change agents find their weekly dose of culture insights and exercises, one topic at a time.

Before COVID disrupted our lives, leaders knew that belonging mattered, but many underestimated how much.

The pandemic was a wake-up call: belonging is not a nice-to-have – it’s hardwired into our DNA.

Social isolation can be as distressing as hunger or physical pain.

A strong sense of belonging increases job satisfaction, cuts turnover by half, and accelerates business success.

Belonging is essential, but how can you create such a culture?

This is my framework for belonging – the results of years of research and hands-on experience with hundreds of teams.

At the heart of it is the idea of having a shared identity. My framework focuses on four essential aspects: feeling welcomed, being trusted, caring for one another, and feeling valued.

This week, learn more about the framework and how to build a culture of belonging. Explore the resources and activities below.

Stay fearless, my friend.

Gustavo