Excel at Async Communication – Your Shot of Fearless Culture #377

Where change agents find their weekly dose of culture insights and exercises, one topic at a time.

May 14, 2025

Video is everywhere.

But good communication? Missing in action.

Most leaders treat async video like an email: record, send, move on.

But if no one’s watching, engaging, or acting on your message, what’s the point?

Async video isn’t just a format – it’s a powerful tool for remote collaboration.

Used well, it builds connection, sharpens clarity, and improves follow-through. Used poorly, it becomes just more noise.

🎯 In this week’s article, I break down:

Why a one-off video is not enough
How to “play for replay” (not just the room)
Using video to improve decision-making
What it takes to close the feedback loop
How to find the right dose of storytelling

Explore this week’s newsletter:

My latest article → Five Mistakes Leaders Make Using Video – And How to Fix Them
Help me reach my stretch goal for my survey
Practical resources to use videos at work

Stay fearless, my friend.

Gustavo

In Case You Missed It

→ How to Make Better Decisions Asynchronously

Help Me Reach My Stretch Goal 🙏

Last push to help me reach my stretch goal: 5,000 responses.

Thank you for completing my survey for my new book Forward Talk©.

Here’s how you can help:
✅ Complete the survey
🔁 Share the link with your connections
📧 Forward it to your team

Ask Your Team This

How can we design our meetings so they work well in replay?

⚠️ Give It a Try

Before recording your next video update, draft:

The 3 key takeaways you want people to remember
One question for your team to reflect on
A comment prompt you’ll use to get feedback

Create your video around those elements. Keep it under 3 minutes. Watch engagement rise.

🍦 Feed Your Curiosity

How to excel at async communication with your distributed team

Why AI will not provide a sustainable competitive advantage

How storytelling makes you a better leader

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