Why We Avoid Difficult Conversations – And How to Change That

Mastering the Balancing Act of Courageous Conversations

How many conversations have you rehearsed but never had? Difficult conversations feel like walking on a tightrope – a balancing act most people try to avoid. As I explain to my clients, the cost of avoidance usually far exceeds the risk of addressing tensions.

Companies lose billions of dollars because of poorly managed or avoided conflict. A Gallup study illustrates this pattern: While nine in 10 employees say they would report unethical behavior at work, only four actually do. The damage goes well beyond financial loss – avoidance erodes trust, stifles innovation, and harms workplace culture.

The good news? Difficult conversations, when managed well, create positive results. Research shows that 81% of people report better understanding, stronger relationships, and more effective solutions. Having these conversations – whether giving feedback, addressing bad news, or sharing unpopular ideas – isn't just nice to have but vital for growth.

Yet, organizations struggle to build this capacit…